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April 12, 2010
Lens Culture is delighted to announce a very important collaboration with the leading international photo agency, VII Photo, to present a dynamic, innovative online project that will give readers of Lens Culture unprecedented access and insight to the work of some of the world’s leading photojournalists.
VII Photo represents 29 photojournalists working at the forefront of the news industry. Their work appears regularly on the covers and pages of the world’s leading news media including Time Magazine, National Geographic, The New Yorker, The Times and now online at www.lensculture.com.
Features are edited specifically for online distribution for VII The Magazine by Scott Thode (former Photo Editor of Fortune Magazine) and will be accompanied by intimate commentaries from the photographers themselves, recorded exclusively for this website. Michael Hanna of Protean Films (New York) has been consulting on video content and has produced the interviews in The Magazine. Revolt communications of Denmark has developed the elegant and flexible online infrastructure to showcase this remarkable project.
VII Photo Managing Director Stephen Mayes comments, “This collaboration has produced a visionary platform to showcase some great work. This innovative project will allow the photographers of VII Photo to spread their wings in choosing the subjects they cover, and gives them a unique opportunity to tell the stories with unprecedented intimacy. We are excited to connect so directly with the readers of Lens Culture.”
ABOUT VII PHOTO AGENCY
VII Photo Agency was created in 2001 by seven of the world's leading photojournalists, and by 2005 VII Photo was listed in third position in American Photo’s “100 Most Important People in Photography” with a reputation that continues to grow for committed journalism and innovative practice. VII Photo has earned a reputation as one of the most dynamic and admired names in the world of photojournalism even as they expand in to new media with a growing number of awards for film, video and multimedia.
Mayes continues, “One of the primary intentions of the founders, and something that differentiates the group from other photo agencies, is the use of innovative methods to address and communicate the pressing issues of our time independently of the traditional media. The agency has a reputation for pioneering and effective partnerships with a growing track record of projects developed in association with leading NGOs (Non Governmental Organizations) such as International Committee of the Red Cross, Human Rights Watch, Medecins Sans Frontieres and others. Canon and Apple as corporate partners have collaborated significantly on the educational projects that are part of the core activity of the group. The affiliation with the Lens Culture is a proud addition to VII Photo’s roster of partners.”