The Future of Magazines and Photobooks?

Mag+ from Bonnier on Vimeo.

Our friends at and have initiated a spirited and intelligent online discussion that asks us to imagine the future of photobooks. There are lots of thoughtful ideas and insights to be garnered in this ongoing discussion, and you can take part, too.
Certainly there are two tracks that dominate the discussions: technology and creativity. What will the photobook of the future look like? How will we distribute and receive and store it? And what can a photobook aspire to be, creatively? Can anyone top the inventive, visual brilliance of William Klein’s book Tokyo, from 1964? All of these are topics of great interest to people, like me, who are happily addicted to photobooks in all of their forms.
The video above plays out a yet to be realized fantasy about what the magazine of the future will look like, and how it will work. As these researchers and designers point out: the user experience will have to be stellar. And the iconic “badge” of affinity and identity that magazines currently convey about a reader or subscriber will have to be there, too. We can tell a lot about a person just by the magazines they choose to display on their coffee table, or by the magazine they choose to read in public.
I absolutely love the ideas in the prototype shown in the video. The designers seem to have envisioned the best of the best hybrid for the future. What do you think?

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