I come from a Creative Director, Art Director and commercial art background. This project has sent me off into a new direction away from advertising and marketing driven design and creative. The rawness of this subject matter and pure honesty that was required to get all of these subjects interviewed and photographed required me to use a simple raw photographic approach employing a very early digital 7megapixel camera that I was able to squeeze the most out of during these very intimate one on one sessions. Lighting, staging and over-production with higher end gear would not do justice to this project. This production is almost as much a testament and tribute to strategically using what works best as opposed to being tethered to the over-technical or maybe even pretentious gear and approach while working to capture pure candid ideas and emotions on the fly.