Eugene Daams (1962) discovered photography at the age of 12. Since than he's making pictures. After high school he wanted to become a professional photographer, however, his career took a different direction. He developed a career in the so called corporate world and became an expert and specialist in communication, marketing, public relations and public affairs. In this work photography has always been a key element. In October 2011, just before he turned 50, he decided to leave the boardroom and startup as a self-employed and independent photographer.