I’m the Regional Executive Creative Director at McCann, Dubai and having been in the ad industry for over 19+ years now, I’ve been fortunate enough to develop my photography career in parallel. My advertising work has won me numerous accolades from the top local and international advertising shows. My work has been featured on the cover of EPICA 2012 Book, several issues of Archive and campaign and I’ve also judged numerous advertising and photography awards.
Just as much as the first black and white film I processed severely underexposed of landscapes that took me hours at the University lab to bring out some of the details in the landscapes.
And just as much as trading beer for permission to shoot in the Maracaibo favelas with gang leaders to capture a stunning Venezuelan beauty half naked posing amidst the filth and menacing looks, which went on to pick up The CannesAlso First Prize for fashion judged by Rankin among 10,000 other images.