I’m the Executive Creative Director at TBWA, Dubai and having been in the ad industry for over 17+ years now, I’ve been fortunate enough to develop my photography career in parallel. My advertising work has won me numerous accolades from the top local and international advertising shows. My work has been featured on the cover of EPICA 2012 Book, several issues of Archive and campaign and I’ve also judged numerous advertising and photography awards.
I am just as infatuated by the art of photography today than the first time I shot my cousin in a classic reclining position well over 22 years ago at her parent’s XVIeme Paris apartment using her study lights to capture her figure extending onto a long sofa.
Just as much as the first black and white film I processed severely underexposed of landscapes that took me hours at the University lab to bring out some of the details in the landscapes.
And just as much as trading beer for permission to shoot in the Maracaibo favelas with gang leaders to capture a stunning Venezuelan beauty half naked posing amidst the filth and menacing looks, which went on to pick up The CannesAlso First Prize for fashion judged by Rankin among 10,000 other images.
Since for most of my young life I grew up in a country baptized in war and strife: “Lebanon”, often travelling to new lands to escape the violence and destruction, and coming back with renewed hope, only to be disappointed again, I’ve become a global nomad. Ultimately allowing me to embracing a mix of cultures, each contributing in some way to my creative drive. It also made me fascinated by desolate landscapes that represent a time of conflict, no matter how painful; I still have some affinity with. From Rene Burri’s iconic images of war torn Hotel Marika to Steve McCurry’s images of Palestinian refugees using an abandoned cannon as a playpen, images of war-torn Lebanon are engraved in the deep vaults of my psyche.