Francesco Rocchi is an Italian fashion and fine art photographer who explores aesthetics and perception in contemporary visual culture. He started to approach the photography world when he was sixteen; after a first BA graduation in Psychology and Communication at the University of Milan-Bicocca he successfully completed the Master of photography degree at the Kingston University of London. His works are polished and carefully composed and often recall pictorial photography in their schema. Rocchi's works are not just representation or critiques of the consumer world we live in, but evaluations of human behavior and beliefs. With this project "SHAPED" he enters in a new area, the conceptual still life, creating ambiguous realities and new neverlands.