I produce cool, creative and contemporary photographs of people in city, urban, street, and industrial settings. And, yes, I photograph in the great outdoors too.
I photograph in both color and black and white but sincerely prefer black and white.
Done right, black and white photography captures the essence of a person much better than color. A color photograph is vivid, vibrant, and pleasing to the eye but a black and white photograph stirs the imagination and evokes emotion.
Think about Orson Welles, Alfred Hitchcock, and film noir movies (e.g., The Third Man, The Asphalt Jungle, The Big Sleep, DOA, and Psycho) and how those films exude suspense, drama and human emotion; and how they entertain. It's because those black and white films effectively visualize the essence of the story. If these films were shot in color they'd lose some of their suspense and the emotional impact they have on the viewer. The famous shower scene in Psycho would not be as suspenseful if it had been shot in color.
So, this is why I prefer photographing my clients in black and white. With a black and white photograph I can dramatically visualize their very essence. Black and white captures them in a cool, creative and contemporary style that exudes sophistication, mystery, suspense, drama, and evokes human emotion.