When I am not the one holding the camera, I am art directing shoots in the commercial fashion and beauty space. For that reason, my anomalous relationship to photography is full circle, both my both my personal, fine art world and professional, commercial worlds merging and informing each other with a total dedication to my craft. I seek to solve problems through a lens of honesty, uncensored human spirit and infinite points of view that result in the unexpected. Interacting with the fashion and beauty commercial landscape on a daily basis, I see first-hand how superficial and negatively influential mainstream media can be on the psyche. Forced stereotypes, idealism in perfection, urge for conformity and unrealistic expectations harm our youth versus inspiring them. I seek to further promote health (physical and mental) in my lens-based art, a contemporary take on commercialism where there is always more than meets the eye.
