Because we worth it!
My work deals with the consumer fascism of the western world. The illusionistic slogans of the advertising industry are confronted with the images of a divergent reality. Inevitably you got to ask yourself, what is real - until now the slogans get a deeper meaning, almost of existential importance.
If today's commercial slogans are deprived of their own reality, you quickly realize that the language lost a lot of value over the years. Idols are build up and false values are generated. In the world of the advertisers every medium seems to be right.
The work is about values and their divergent weighting within two societies. The photos of my Tanzanian journey confronted with the slogans of the advertising industry. The slogans are withdrawn from context and become a new value, the photos are reinforced by the slogans and experience a new urgency.