In an effort to find new & interesting people to photograph, we placed one single ad on Craigslist in Los Angeles.
Our mandate to ourselves was to be open to photographing anyone, anywhere; and to work with each individual to help them realize their very own vision of themselves. In some cases, this meant a simple seated portrait. In others, a full-blown production was necessary.
We have now photographed nearly 100 people for this project; and it has taken us from barrio to suburb, from the beach to the mountains, from car dealerships to pay-by-the-hour motels, and even to a backyard rooster farm where birds are raised for cockfighting.