Big signs, unique marks and bold letters. Public spaces are invaded by the messages. And we get inspired. Starts to put our own mark out there. Puts up an owl on the porch. The statue of liberty in the garden. Why this need to show our existence? And why in this manner? Trademark is an ongoing look into this "personal trademarking" that is going on. I'm trying to show both how these advertising messages surrounds us, and how that "language" is being used to make personal statements. Our own Trademarks.
This series of pictures are taken in Sweden during a period of almost 15 years.
1. A DEVICE (AS A WORD) POINTING DISTINCTLY TO THE ORIGIN OR OWNERSHIP OF MERCHANDICE TO WHICH IT IS APPLIED AND LEGALLY RESERVED TO THE EXCLUSIVE USE OF THE OWNER AS A MAKER OR SELLER.
2. A DISTINGUISHING CHARACTERISTIC OR FEATURE FIRMLY ASSOCIATED WITH A PERSON OR THING. EXAMPLE: “WEARING HIS TRADEMARK BOW TIE AND DERBY HAT”