Ballyhoo
Project info

This work breaks down the harbingers of narcissism into factions that contribute to its
contagious nature; mirror, mask, container, and propaganda. This faction is Ballyhoo
(propaganda) and is the collection of imagery used to market a superficial, consumerist ideology
that contributes to traits associated with narcissistic personality disorder. The content within
each image was taken from advertisements, magazines, and media sources that targeted
audiences with materialistic ‘necessities’ and taglines that stressed individuality. Among the nine
key traits that make up narcissistic personality disorder, almost five of them can be viewed as
consequential while assimilating with this type of imagery. The five traits encountered are
grandiosity, belief in uniqueness, sense of entitlement, preoccupation with successfulness, and
envy.