Xu Jian began to take photography at the beginning of 1994 and began to publish photos on newspapers and magazines in the same year. From 1997 he has published more than four hundred articles on "Chinese photography", "People's photography", "Traveller" , "Trends Travel Magazine" and such newspapers and magazines. In 1999 he has been awarded in Austrian Super Circuit and in 2000 he has been awarded golden medal in the same contest. From 2002 he has been invited to be international judge of this contest every year and total 18 times since then. He has also been invited to be judge in many other photo contests. In 2006 he became contributor of iStockphoto and in 2008 he became contributor of Gettyimages. In 2004 he won runner up of 1st Trends Tourism Photography contest organized by Trends Travel magazine and National Geographic magazine of USA. In 2015 he has been awarded world TOP 10 of nature section in Hasselblad Masters International photo contest.