From the series "Personals" by Katarina Radovic

Identity and public presentation, via sites like Facebook and MySpace, allow people to assume personas that reveal significant personal details (true, fictitious, imagined, subliminal or unintentional) in this "artificial space of collective privacy". The personal photo is perhaps one of the most important elements in these digital CVs designed to lure potential mates.

Serbian photographer Katarina Radovic is as much a philosopher as a photographer. (Is that an obvious statement about photographers in general?). Her text and series of photos, titled "Personals", is a seemingly light-hearted exploration of this phenomenon. Yet, the ideas linger on and pose questions. And the images, although said to be fictitious, invite us to invent stories, histories and fantasies, about total strangers, however campy they may appear, as we try to de-codify the signs and define the real person behind the image.