The song is mediocre at best, but the idea behind the music video is brilliant.

Joel Gräfnings, a photographer and teacher from Finland, told me about this rock band that found a unique way to plug their music virally by using many of the 13 million CCTV cameras in the UK to film their music video, which was then assembled and uploaded to YouTube.

The Future of Media blog writes about this “surveillance-generated content":

The band set up their music equipment, from microphones to drum kit, in eighty different locations, including busses and what appear to be taxi cabs, and then requested all of the footage using the Data Protection Act, an English statute similar to the U.S.’s Freedom of Information Act that mandates any individual should have access to all information collected about them.

It will be great to see what other clever applications of this work-around can produce. Maybe a full length mystery movie?