Alice de Kruijs is a freelance contemporary and fine art photographer based in The Netherlands. Her work frequently touches on the subject of identity and diversity. Her work aims to go against the standard beauty ideals and showcase beauty through culture and different ethnic backgrounds,

Her focus is fine- art and contemporarily portraiture where she expresses her passion for the African continent and the pleasure she derives in traveling the world. As her way of life, she loves to conceptually and symbolically tell stories. Usually by showing a different perspective on personal daily life struggles.

She is also named NEW Dutch Photography Talent 2017 - Curated by GUP Magazine.