At the 2014 edition of Unseen Photo Fair, rising photographic star Lorenzo Vitturi’s work took center stage—he was invited to create the “visual campaign” that represented the fair all around the city of Amsterdam. Using the symbol of the eye to demonstrate the Unseen concept, Vitturi arranged found materials and organic produce into a sculpture, repeating a simple geometric pattern in different scales.

This short documentary is about work process of Lorenzo Vitturi. It was shot on-site, in Westerpark, at the Unseen Photo Fair 2014.

(Video shot and produced by Esra Sakir.)


Editors’ Note: The fair is now open! Don’t miss our editors’ preview of the fair o
r our special feature on the “Unseen Collection”—25 photographs that are on sale for under 1000 euros! The fair and festival will run across the city of Amsterdam from September 17 - September 27, 2015.