Work as an entrepreneur that focus in branding sector, I have a perspective that material/synthetics achievement is kind of toxic and temporal kind of achievement. So, I separated my art-craft from any financial influence to purify my craft in order to reach its objective. Generally, my craft has an objective to create what I called as essential emotions. I have objective to attain more awareness about ‘feels’ aspect. I want people can enhance more about feels aspect rather than logics aspect. That furthermore, can create empathy amongst people. Because, I think empathy is the solution to every problem that exist in this absurd reality. Besides, I also create a craft to create an artefact that can immortalize my personal introspective state at the time. My craft spread in visual media such as photography, videography, and other visual media.