Jaime Puebla is one of the 50 best emerging photographers for 2015, as voted by the eight-member international jury for the LensCulture Emerging Talent Awards 2015. Here is his winning entry and artist’s statement. View his profile to learn more about him and to see more of his great work.

This project documents television programs produced in the United Arab Emirates. While there, I had access to TV channels in the emirates of Dubai, Abu Dhabi, and Sharjah.

I was drawn to this subject because of the stark contrast present between the futuristic design of the television studios and the traditional, conservative clothing worn by the TV presenters. I also wanted to show a key part of popular culture where conservative and contemporary aesthetics coexist. This reflects the region’s need to maintain identity and traditions while also trying to engage with worldwide mass culture.

—Jaime Puebla