John Fiske

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Understanding Popular Culture
by John Fiske
Publisher's Description
Understanding Popular Culture presents a radically different theory of what it means for culture to be popular: that it is, literally, of the people. It is not imposed on them, it is created by them, and its pleasures and meanings reflect popular tastes and concerns-and a rejection of those fostered by mass culture."--the publisher.
ISBN: 0044454392
Publisher: Unwin Hyman
Paperback : 206 pages
Language: English
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