The Language of Advertising
by Torben Vestergaard and Kim Schroder
Publisher's Description
This book is a study of the strategies of persuasion that advertisers use and of the crucial underlying assumptions advertising makes. The authors seek to equip the reader with the techniques for their own examination of advertising ideology and of the social functions of advertising today.
ISBN: 0631127437
Publisher: Blackwell
Paperback : 182 pages
Language: English
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