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Superbrands
by Sasha Asensio
Description

All elitist brands need someone powerful to represent them, so their message may reach their costumers through them. The messenger is usually a well known sportsman or woman, a model or even a distinguished actor or actress, who will stereotype beauty canons or even have an influence in our behaviours, depending on the brand being used. What would happen if these models were unknown people, anonymous but keeping the same powerful image strength? In his book, and through his portraits, Sasha Asensio throws a suggesting and convincing criticism upon consumerism, revealing the difference between classes and elucidating the power of publicity and media .

Publisher: Cirkadian
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