Nancy Martha West

41mvc4rsqal
Kodak and the Lens of Nostalgia (Cultural Frames, Framing Culture)
by Nancy Martha West
Publisher's Description
Historian Nancy West identifies the origins and traces the development of the highly successful Kodak advertising campaigns, the first of which began in 1888. West shows the profound impact Kodak marketing had on how Americans viewed their family and social relationships. The Lens of Nostalgia provides nothing less "than the analysis of the function of memory in the formative years of the twentieth century."--the publisher.
ISBN: 0813919584
Publisher: University of Virginia Press
Hardcover : 242 pages
Language: English
Dimensions: 6.1 x 9.1 x 0.9 inches
Buy on Amazon