Ira Wexler

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The Business of Commercial Photography: A Professional's Guide to Marketing and Managing a Successful Studio, with Profiles of 30 Top Commercial Photo
by Ira Wexler
Publisher's Description
Including substantial interviews with 30 successful commercial photographers, The Business of Commercial Photography is an excellent source book both for the established photographer trying to get some new ideas and the beginner trying to define a market. Wexler, himself a professional, covers the basics of business operation, always keeping an eye to the technological changes affecting the marketplace.
ISBN: 081743612X
Publisher: Amphoto Books
Hardcover : 192 pages
Language: English
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