Diane L Barthel

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Putting on appearances: Gender and advertising (Women in the political economy)
by Diane L Barthel
Publisher's Description
"In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. She demonstrates how gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer. What was once seen as appropriate to the female--anxious concern over the presentation of self through appearance--is, Barthel argues, part of the modern condition, and thus of great interest to both men and women."--the publisher.
ISBN: 0877225281
Publisher: Temple University Press
Hardcover : 219 pages
Language: English
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