David E. Nye

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Image Worlds: Corporate Identities at General Electric, 1890-1930
by David E. Nye
Publisher's Description
"General Electric was one of the first modern industrial corporations to use photographs and other media resources to create images of itself; and the GE archives, comprising well over a million images, form one of the largest privately held collections in the world. To produce this venturesome book, David Nye has used these vast archives to develop a new approach to corporate ideology through corporate iconography. By viewing the corporation as a communicator, Image Worlds links the histories of labor, business, consumption, engineering, and photography, providing a new perspective on one of the largest and most representative corporations."--the publisher.
ISBN: 0262140381
Publisher: The MIT Press
Hardcover : 248 pages
Language: English
Dimensions: 6.3 x 9.3 x 0.8 inches
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