Bobbito Garcia

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Where'd You Get Those? New York City's Sneaker Culture: 1960-1987
by Bobbito Garcia
Publisher's Description
Lavishly illustrated and remarkably comprehensive, Where’d You Get Those? is an insider’s account that traces New York City sneaker culture back to its earliest days. Describing how a small and dedicated group of sneaker consumers in the 70s and early 80s proved instrumental in establishing current corporate giants like Nike and Adidas, aficionado Bobbito Garcia writes with the exactitude and affection that only a true believer could convey. While chronicling the rise of sneakers through the lean years of the 60s, the bulk of the book examines sneakers released between the golden years of 1970–1987. Information-packed entries for each model include all of the color combinations available, nicknames for particular models, any relevant athlete endorsement, and (often hilarious) running commentary and stories from a rogues’ gallery of fanatics who weigh in on the pros and cons of each sneaker. Via ancillary lifestyle chapters like “Arts and Crafts,” (which details the elaborate process of customizing sneakers) and “The Sock Hop” (which introduces the unfortunates who had their shoes stolen off their feet, and the sneaker junkies who took them), Where’d You Get Those? examines sneaker culture from every angle. There’s even a chapter on New York City’s playground basketball legends, the real progenitors of “urban marketing,” whose athletic prowess inspired kids on the street to adopt their brands en masse. And in a nod to more recent history, a chapter entitled “Future Underground Classics” recognizes the models released post-1986 that maintain relevance within an increasingly soulless and money-driven industry. Included for the aficionado are the best secret locations to purchase rare imports, the proper way to care for your kicks, the experts’ list of the top ten sneakers of all time—it’s all here. Everything you ever wanted to know about the production, distribution, and consumption of sneakers during the seminal years of sneaker culture in New York—the city that set the stage for the worldwide dominance of today’s sneaker industry.
ISBN: 1576871797
Publisher: Testify Books
Hardcover : 280 pages
Language: English
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