Steven Heller

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The Electric Information Age Book: McLuhan/Agel/Fiore and the Experimental Paperback (Inventory Books)
by Steven Heller
Publisher's Description
The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players - designers, graphic artists, editors - stepped into the spotlight to produce a series of exceptional books, Aimed squarely at the young media-savvy consumers of the 'Electronic Information Age,' these small, inexpressive paperbacks aimed to bring the ideas of contemporary thinkers like Marshall McLuhan, R. Buckminster Fuller, Herman Kahn, and Carl Sagan to the masses. Graphic designers such as Quentin Fiore (The Medium is the Message, 1967) employed a variety of radical techniques - verbal-visual collages and other typographic pyrotechnics - that were as important to the content as the text. The Electric Information Age Book is the first book-length history of this brief yet highly influential publishing phenomenon.
ISBN: 1616890347
Publisher: Princeton Architectural Press
Paperback : 240 pages
Language: English
Dimensions: 4.3 x 6.8 x 0.7 inches
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