The Photographer's Guide to Marketing and Self-Promotion
by Maria Piscopo
Amazon.com Review
Marketing your photographic services is a whole new ballgame in the '90s. Piscopo, a seasoned photographer's rep, cuts through all the bull that comprises so many "how-to-sell" books and helps the reader assemble a personal marketing strategy that should go a long way toward achieving the desired results. She discusses publicity, direct mail, networking, how to research prospective clients and keep established ones coming back; she also covers the basics of computer hardware and software, and explains digital imaging in depth.
Publisher's Description
This updated edition of Maria Piscopo's guide to marketing and self-promotion, provides many important tools for both the beginning and experienced professional photographer. She covers such fundamental issues as pricing, advertising, and organizing.
ISBN: 1880559242
Publisher: Allworth Press
Paperback : 176 pages
Language: English
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