Chuihua Judy Chung

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The Harvard Design School Guide to Shopping / Harvard Design School Project on the City 2
by Chuihua Judy Chung
Publisher's Description
"During the years 1997 and 1998, Harvard's graduate students concentrated their studies on the phenomenon of shopping as the primary mode of urban life. As a generative engine of urbanization, shopping has become a defining element of the modern city, and in many cases, the reason for its existence. Research for this project, targeting the United Sates, Europe and Asia, focuses on retail technologies, marketing strategies and the hybridization of retail and cultural/recreational environments."-the publisher.
Amazon.com Review
Like a favorite shopping emporium, The Harvard Design School Guide to Shopping is a browser's paradise. This second installment of the Project on the City aims to investigate "a general urban condition undergoing virulent change." A big brick of a book with hundreds of photos and a bundle of essays by prominent designers, architects, and urban scholars, it traces the evolution of the marketplace and the environments we create for the purpose of getting and spending. From the great covered arcades of the 19th century to the museum displays of grand department stores to air-conditioned suburban malls, the book examines the ecology and life cycles of retail space the world over. Dip into the book anywhere for insights into acquisitive behavior. Newspaper clippings cite retail trends; a bar chart compares retail square footage by country (the U.S. tops them all). Some of the essays are already marked in yellow highlighter so you can scan for the main points. A 2,000-year timeline tracks major developments with theme concepts: Disney Space, Three-Ring Circus, Brand Zones, Shopping Landscapes. The book makes a wonderful reference for urban planners, but it's equally accessible to those who just want to shop 'til they drop.
ISBN: 3822860476
Publisher: Taschen
Paperback : 800 pages
Language: English
Dimensions: 7.7 x 9.6 x 2 inches
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