Heidi Gabrielsson focuses on playful visual storytelling with a slightly dark, melancholy Scandinavian flavor. Her method is staged photography, where she builds stories from re-arranged experiences and personal notes from life. Being a creative solopreneur mom in wayward times has shaped her view of the good life. The acceptance of incompleteness and uncertainty—as well as the possibility and responsibility to support, listen, and understand others—all influence the themes of her work. She frequently makes images with youth, wanting them to see themselves with new eyes and participate in something invigorating. Heidi often builds elements by hand to add a whimsical and authentic layer to her conceptual work. Her central themes are growth, change, and acknowledgment of the unknown. The endless transformations we go through in life influence her and the fragility and strength that coexist in one person. She explores that mysterious zone where reality and fiction collide. By doing so, she wants to create a multidimensional world where she seeks our hidden strength and wisdom.
