For me the camera is a tool to imprint ideas, related to me personality and inner feelings affected by my daily life. My creative process is not always distinct, sometimes it is coincidental and sometimes follows processes and research. I am seeking a systematic and mechanical way to transfer a concept, sequence repetition of images, emphasize the message and the experience. The camera freezes the inanimate object, exposing any wrinkle or an aesthetic “mistake”. The inanimate object involved with my feelings, emotions and ideas; not less than a living body. The human body undergoes erosion during his life and in parallel it creates erosion on its individual and global environment. I follow this weathering, over time; trying to use the camera to document this process through materials and objects.
I am not seeking to create a balance in my creations and not to serve the concept of beauty. The camera is like a painting brush, perpetuating fleeting emotions, impulsive or calculated and rational ideas. My desire to achieve perfection in photographic images brings me to examine the location again and again, following my emotions, the right angle and the light, while searching for the exact conditions observing the moment with minimal intervention or editing after shooting.
I was born in Israel. Graduated with honor from visual communication design in Tel Aviv and Social Sciences at the Open University of Israel. Over the years I painted, I was influenced by surrealism, cubism, architecture and industrial music. I always followed the geometrical form and its interaction with the environment. During the last 12 years I have worked as a user experience designer, visual designer and user researcher in the mobile technological realm. As part of my daily work I create visual and interaction designs to meet the needs and habits of my users.