Born in 1992, Jad is a Multidisciplinary Visual Artist whose professional experience varies from Art Direction, Branding, to Pattern Illustration and Commercial Photography. He completed his Bachelor of Arts in Advertising and Graphic Arts from L’Académie Libanaise des Beaux Arts - ALBA in 2013.
His work manifests itself across multiple disciplines, each serving in different forms yet are interlinked in stages of the creative process while flowing in a loop. From documentary to fine art and conceptual photo essays to figurative art. The artist documents and reflects on the nature of his own environment: a city where adaptability is essential to endure what is yet to come. He is in a state of constant movement within his habitat and in his mind, where stability is inexistent. His home town, Beirut, its experiences over the years are the main drives to raise the question, what is considered a norm? Be it on a political, social, or psychological level.
Living in a city (Beirut) where being of adaptable nature is essential to endure what is yet to come makes me feel constant movement within my habitat and in my mind, where stability does not exist.
My photographic work exploits three different yet interlinked stages that flow in a loop. Each is the result and cause of another.
ONE, where I document my environment. This city which is shaping me over the years since my first.
TWO, I reshape my environment into something more substantial and accurate according to my understanding and relationship with my city. Driven by extreme emotion, the mania episodes I have, interact as a funnel to my visual imprint. It’s where the work displays an alternate vision of my reality by experimenting with exposure. I immerse in a parallel reality, where different senses or elements of life are “ONE.” The visual language is characterized, by repetition, patterns, or movement forming the image, tormenting reality as it has tormented my rational being. A “counter-attack” to the reality of living in Beirut.
THREE, where I seek distress, calmness, purity, and refuge from reality’s grotesqueness.
In parallel to my need to photograph, I do have a unique interrelationship with my figurative art. It’s where I navigate a serene yet controversial approach to being human, brought through persona creation. I have been developing this never-ending universe in which its inhabitants seem to have always been there naturally.