I'm a photographer and an ecologist with a passion for wildlife conservation and communicating nature. I believe that photography has the power to persuade and motivate; that makes it a crucial tool for protecting our wild places. As a scientist, I’ve learned that most science exists in an echo chamber; very few published studies are translated to the public. Similarly, at conservation NGOs only a trickle of total effort is communicated to the public. However, the public (including our politicians) decides whether to address environmental concerns. Consequently, I believe that the most important conservation mission may not be science or management, but communication. In order to convince someone to protect the wild, they must love it.