Pritchard is a photographic artist and storyteller based in Laguna Beach, California. Her experience includes years as an innovative, creative fashion executive leading global brands - telling rich and compelling stories to engage and excite consumers. A skilled business leader in delivering results in complex situations and markets, her passion and highly collaborative nature galvanized teams to accomplish their goals.
In 2015, her father's death inspired her to tell her own stories.
Geographies have played an essential part in her perspective, whether the New England of her birth, her Mid-Atlantic upbringing, Southern schooling, or internationally through her roles in Global Brand Leadership. In Pritchard, understanding places and their rich stories engendered a deep appreciation of the unique and the common. A natural curiosity combined with a paradox-filled childhood inspired explorations of life and loss, memory, and dreams across a diverse photographic and literary toolbox.
