Lara Ginhson began by collecting dry leaves she found while walking down the streets, thus giving rise to her first series "Aerial Gardens" (2010), evoking almost atmospheric images. Later, she introduced flowers rescued from the trash cans of cemeteries in Buenos Aires, where she found entire bouquets still wrapped in paper, rescuing their materiality, shapes, and transparencies with the intention of transforming the reference into an abstract image in motion. She dismantles to reassemble.
Lara Ginhson is a photographer. After ten years of studying and working between London and Milan, she returned to Argentina to continue her career. She worked as a director's assistant with award winning directors and photographers such as Tarsem, Bruce Weber, Shekar Kapur, Olivier Gondry, among others. These experiences led her to develop a strong sense of aesthetics, light, color, and framing.