Project info

With the 'Roids! project, Albert Watson - who has been recently awarded an Order of the British Empire by Queen Elizabeth II for his lifetime contribution to and achievements in photography - became interested in scanning his Polaroids at a massive resolution. This creates an effect as if you would observe them under a microscope, which shows all their beauty along with all their flaws. Watson is creating a fascinating combination of old technology in the new digital world. By blowing the scan of the Polaroids up to almost 2.5 meters (96 inches), Watson makes their attraction physically perceptible.