Fashion shows in Tehran are a strictly female affair; no man is allowed to enter. Fashion, nowadays, plays an important role in the life of girls living in Tehran. Girls can study fashion design at university and for promoting their approaches, they have their friends as models in their shows, which are mainly held underground. The age of the models ranges from 19 to 30 years old. Fashion is increasingly gaining publicity in Iran and people seem curious to come and follow new fashion designs varying from wedding dresses, commercial designs for designers and make-up artists. Some fashion shows are purely artistic and designers simply exhibit their creations.