NO! in nature

This art campaign intends to draw attention to inappropriate behaviour in Prague outdoors and forests. The photos were shot with well-known artists and athletes living in Prague. This is a joint project of the Prague City Hall, specifically the Department of Environmental Protection, and artistic photographer Matěj Dereck Hard. It‘s series of I2 pop-art style photos that aim to uniquely draw attention to various errors people should avoid in the forests and outdoors. All of the photos were shot in Prague forests and outdoors. We‘ve intentionally reached out to people with a positive attitude towards forests, animals, and nature in general. In these photos, they portray odd city folk, who, during their trips outside to the ountryside, behave exactly the way they shouldn‘t. All the models were dressed in white, barefoot and we always used red props. All photos were shooted on Hasselblad and the author worked with his international team.