Since AKP eased the hijab ban in Turkey in 2010, there have been tremendous transformations in Turkey’s fashion industry. The fashion needs of a hijabi woman who actively participates in aspects of life such as work and education significantly changed. As a result, Turkey has seen a sudden tremendous growth of the Islamic fashion industry. It is now the leader of the Muslim clothing market with an annual spending worth $39.3 billion, according to the 2014 – 2015 Global Islamic Economy Report. Nişantaşı, the fashion heart of Istanbul, is now home to a growing number of Islamic fashion companies.