Capital Growth
Project info

As the weeds are uprooted from the cracks in the shifting post-industrial plane, our vantage point is obstructed by a corrugated skin. We can no longer see or touch the ruins of industry, but instead are presented with generated architectural propositions and images of simulated vegetation.

Moving forward from Restore to Factory Settings, I have started to turn my attention more to the language of advertising and design for luxury living. Post-industrial spaces are shrouded by projections of opulence, often rendered images which appropriate the original use of the space. These relics are immortalised; reimagined through computer generated imagery and given a new domestic value, where the apparatus of production become subject to post-production. But, there are errors in these renders. On closer inspection the apparent sleek interior of the new building starts to break down. Perhaps this points to the inbuilt obsolescence of these new spaces, which is inherent within the capitalist narrative of construction in the city. This project borrows the indeterminate nature of the virtual, fusing digitally warped visions of opulent living with the discarded material that it conceals.