Post-industrial society people have been taking more and more interest in various religious practices and movements. Becoming disillusioned with the existing values system they seek the meaning of life and the true reality relentlessly. Some of them plunge into the spiritual sphere and dramatically change their life. There are numerous practices and movements emerged on the basis of Eastern traditions which hold a specific place in the current situation. The International Society for Krishna Consciousness (ISKON ) is one of such movements that enjoys resounding success. "New race" explores transformation problem of native identity into new bizarre culture form under another religion traditions influence.