Boda Boda Madness
Project info

Boda Boda Madness' is a collaborative project with Kenyan-Ugandan fashion designer Bobbin Seif and Jan Hoek.
It's about motortaxi guys who create the most cool motorbikes u can imagine in order to catch attention and get the most customers. Me and Bobbin thought that only they look sometimes a bit boring theirselves in contrast with their fantastic creative motorcycles.
To complete their look, we collaborated with them and made them costumes that match their own bike. They all keep their outfits after the shoot, so they still drive around in Nairobi like this.
We also hope that the same as with matatu's here, it will be the start of a trend in which Bodaboda-drivers make characters of theirselves in order to get a lot of customers.