She Loves You, Yeah Yeah Yeah is a study of (romantic) love in the 21st century, anchored in the Beatles song. The song that captured the soul and spirit of the 1960s and its emotional drama between the collapsing old ideals of traditional true love (she loves you) and the desire for a new set of ideals (yeah yeah yeah).
If love is seen as a self-organising principle, and the bride as a representation the soul, and if desire is understood as the serpent in the garden of eden of the western creation myth, and if the groom is understood as the spirit, and if the marriage is seen as uniting the soul and the spirit under the same roof (house/society) - then the desire of the soul (the bride) chose the creation of new ideals (the new spirit/man) consecrated by the 1960s Love Revolution, which subsequently also gave birth to a new creation, The American dream.
What, once deeply resonated within the spirit of 1960s’ youth was its freedom-loving ideals: free speech, free movement, free self-expression, free love, sex, and gender - entangled with eastern mysticism and spiritualities - has been rekindled into an ex, of something that once was a very romantic love. Today, it finds it is dumped and left behind in nostalgic hollow marketing slogans, that long for that love that once was a passionate self-organising societal principle of the western (American) dream.
Consequently, we once again find ourselves inside that very same feeling of the swirling emotions of inspired the Beatles song, but equally guided its listeners through that conflicted space of being in-between a painful loss of an old love and the enchanting meeting of a new one.
Thus, once again we need to take the role of the bride and groom, but this time it is a global soul and a global spirit that needs to fall in love and bind in unity. Once again we need to listen to the sweet songs of the worlds of the nightingales, our beloved muses. Once again, we need to be touched by the amorous winds of the bows to be penetrated by its arrows of love. Once again, we need to trust the serpent in the garden of Eden, the power of the sacred feminine and fall (in love).
