Welcome to the Paradise

Ten years ago the property development’s boom in Poland has started.  Having your own place has become a dream for millions of people. To quickly sell places development companies use big, visual campaigns. It is common practice to put a large format billboard next to new investments with a visualization of the building after completion of construction and a photo of its future inhabitants. The series of photos titled: “WELCOME TO THE PARADISE” shows fragments of various billboards. On first sight pictures present idyllic scenes, people with always happy faces with no troubles or concerns in life. If you Look more closely you can see something disturbing.