Loca Boca
Project info

“Xeneizes” means Genoese (from Genoa, Italy), and that's how the Boca Juniors fans and la Boca neighbourhood residents are known. On the 3rd of April 1905 in Buenos Aires, Argentina, two Italian immigrants from Genoa founded the Boca Juniors football club. Today, Boca Juniors is the most common clothing in the neighbourhood, it is the main furnishing of the local bars and is the drug of the heart of many “Xeneizes”.

Guille, a 52 years old man born and raised in la Boca, is the living example of what it means to be “hincha de boca” (Boca fan). A 2006 survey placed Boca Juniors following at 40% of Argentinian population, but Guille is not one of many. He likes to say: “Boca es mi vida” (Boca is my life); Guille breathed for all his life the blue and yellow colours of the club, he lives everyday in spasmodic expectation of Sunday's matches and he is a profound connoisseur of the neighbourhood.