Creativity, as a method of work, allowed me to deal in a dynamic and innovative complexity of the photographic sector and media in the making, making a conscious mediation between the expectation of the user and the means available. This approach has characterized my entire professional evolution, from the first experiences of development of interactive multimedia products, the architecture of the visual and textual information depending on the type of product and its destination (training, information, entertainment), the search for solutions effective communication for both interfaces navigation services and for the promotion of the same.
