Yavidan Violeta is a Mexican/Turkish self-thought photographer, she started her career in a spontaneous way in the middle of fashion week in Paris back in 2010, a borrowed camera, a true desire to be part of the fashion industry, and a lucky moment where they let her in her first show without an invitation. This moment has taken her to photograph more than 300 shows between Paris, Milan and London, renowned brands like Chanel, Givenchy, Louis Vuitton and many others. Capturing what she calls « the soul of the moment », where colour, movement and beauty collide. Some of her photos are taken for archives as they mark a piece of the fast evolving Fashion History.
This has taken her to become a photographer for fashion editorials for the presitgious newspaper FAZ and is sister magazine Frankfurter Allgemeine Magazin, creating fashion stories alongside stylist Evelyn Tye, these stories are always around real life, folklore and culture, from Oaxaca’s “Day of the death” to the traditional Ferias in Sevilla, the vision is always to sublime people, their culture and tradition. The best photos are always some kind of miracle that merge all elements together, she calls this « a soul moment » I can’t create it, I was just lucky to be there with a camera.
