Amsterdam's Unseen Photo Fair shook up the photography art world last year by launching a new model for a photography event — it's a hybrid fair/marketplace/festival that delighted collectors, galleries and a large and curious public.

Unseen is an international photography fair focused on undiscovered photography talent (and unseen work by established photographers). Unseen has selected galleries from around the world to participate in the second edition (which takes place in Amsterdam’s Westergasfabriek, from 26 to 29 September), with 50 galleries participating this year. The selected galleries fully embrace the Unseen concept — which emphasizes the presentation of new photography — and provide a perspective on what’s next in photography.

Enjoy our short preview of 22 images that will be on display; they look especially good in our full-screen slideshow presentation.

More than a fair, Unseen is a meeting place for art professionals and art lovers. With photography at the centre, Unseen encourages the exchange of dialogue, artistic expression and ideas. The fair is enriched by an extensive accompanying program. From inspiring lectures and fierce debates at the Unseen Speakers’ Corner to thought- provoking films at the Unseen Cinema, and special exhibitions (Unseen Exhibition, Unseen Collection, Bright Young Things Pavilion, and Foam Magazine Talent Exhibition). Unseen combines all elements of a traditional fair with those of a festival. Visitors can immerse themselves in a world full of new insights, experiences, and adventures.

LensCulture will have a presence at Unseen, too. We will be meeting photographers at portfolio reviews coordinated by GUP magazine. And we will be a guest during the Daily Talkshow at the fair, presenting some of our favorite discoveries. Look for more on our discoveries in upcoming articles and reviews here in LensCulture.

For more info, see the Unseen website.

Unseen Photo Fair Amsterdam
26-29 September 2013