Ben Tricklebank is one of the interactive industry's most celebrated creative directors. Ben's career has focused on finding innovative ways to engage with audiences. His cutting-edge work has been recognized globally and established Ben as an industry leader in the field of interactive advertising.
In both 2009 and 2010, Ben's projects have been recognized with the coveted FWA Site of the Year Award. Most recently, working as a creative director at B-Reel, he helped create Google and Arcade Fire's HTML interactive experience "The Wilderness Downtown," which won both the Gold and Grand Prix Lions at Cannes. The year before, as creative director at Domani Studios, he led the creation of "We Choose the Moon" for the JFK Presidential Library and the Martin Agency, which was recognized with two Webby Awards and a Gold Cyber Lion. He also helped create an innovative web film for Intel, which enabled viewers to participate in a web film, through social media; and he was part of the team that designed the "Mitsubishi Live Drive," which let users remotely test-drive a Mitsubishi Outlander from their personal computer. His other projects include memorable, FWA-winning interactive experiences for clients including Perrier, Umbro, Allstate, Doritos and many more.
Ben's personal studio, Punk and Butler allows him to work across innovative interactive and animation projects. Ben joined Tool's roster as an interactive director with a focus on blending innovative technology with smart storytelling.